When the Unexpected Hits: Leading Through Crisis with Clarity and Care
When the Unexpected Hits: Leading Through Crisis with Clarity and Care
12:45 pm
When the Unexpected Hits: Leading Through Crisis with Clarity and Care
In today’s fast-paced world, a crisis can erupt in seconds and spread even faster. Whether it’s a community tragedy, leadership or PR challenges, or a natural disaster. In these moments, pastors and leaders must communicate with wisdom, compassion, and clarity. This session will explore how preparation, transparency, and Christ-centered empathy can turn a crisis into an opportunity to strengthen trust, share hope, and point people to the Gospel.
Brandon Pickett
Brandon is a story-teller at heart with a passion for missions. Since graduating from Liberty University with a degree in Broadcast Journalism, he has been anchoring and reporting for television networks, network affiliates and ministries. Along with his responsibility as the Chief Marketing Officer of Innovative Faith Resources (a ministry-focused media marketing company), he is also Director of Strategic Initiatives and Communication for the SBC of Virginia.
Brandon has been married to Wendy for 34 years. They have four amazing children, and their daughter and son-in-law just had a baby boy earlier this year!
His life verse is: “Whatever you do, work at it with all your heart, as working for the Lord, not for men, Since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” Colossians 3:23-24