Sam Stroud: CEO

Sam Stroud brings over 15 years of experience as a business owner, creative, and strategic partner to his role at ODD+EVEN. As VP and Director of Sales, he's the driving force behind agency growth and client relationships.

Before joining ODD+EVEN, Sam was (allegedly) a spy and (definitely) a football player. These days, Sam’s swapped covert ops for campsite coffee. He’s usually somewhere deep in the woods—bow hunting, fly fishing, or capturing the kind of views that make you question your life choices.

He’s a self-proclaimed abnormally good card player, a total bird nerd, and—most recently—a 2025 long drive champion.

RJ Goodwin | CMO

RJ Goodwin is the Creative Director of Photo and Video at ODD + EVEN, where he brings over a decade of professional photography experience to life through dynamic visual storytelling. With a background spanning wedding photography, e-commerce, and brand marketing, RJ has a passion for crafting imagery that connects brands to people in meaningful ways. His work blends artistic vision and strategic messaging, shaped by years of hands-on experience across diverse industries.

A Lynchburg, Virginia native, RJ earned his degree in journalism and photography from Liberty University in 2016. Prior to joining ODD + EVEN, he spent four years on the marketing team at Moore & Giles, an internationally recognized leather goods brand, where he played a key role in shaping the company’s visual identity and global appeal. 

Adam Underwood | Chief Design Officer

Adam Underwood brings deep design chops and a sharp creative eye to his role as Founder, Partner and Creative Director at ODD+EVEN. With a career spanning ad agencies, high-end luxury brands like Moore & Giles, and national tech startups, he’s worked with icons like the Dallas Mavericks, Foot Locker, KitchenAid, Marriott Hotels, and NASCAR.

These days when he’s not creating bold brands for ODD+EVEN he’s slow-pouring the perfect cup of coffee, and building furniture that could moonlight in a catalog. He’s a design geek through and through, a self-proclaimed home chef, an unapologetic coffee snob, and possibly the only person who treats font pairings and dovetail joints with equal reverence.