BEYOND POSTING
BEYOND POSTING
Breakout 2 & 4 1
Beyond Posting: Building a Sustainable Social Media Strategy for the Local Church
This breakout is designed for church social media managers who already know the basics and want to move from posting content to leading with strategy. We’ll explore how to align social media with the life of the church through clear content pillars, realistic workflows, and mission-centered metrics—without chasing trends or inflating production demands. Attendees will gain practical insights for stewarding tools, teams, and analytics in a way that strengthens consistency, sustainability, and faithfulness over time.
Dillon Sherlock
Dillon Sherlock is the Associate Director of Communications at Brentwood Baptist Church in Nashville, Tennessee. He has over 10 years of experience serving in Southern Baptist churches, with a primary focus on digital marketing and church communications. Dillon is passionate about helping churches leverage technology and digital platforms to clearly communicate their mission and support worship ministry.