From Information to Inspiration: Story Branding for Ministry
From Information to Inspiration: Story Branding for Ministry
2:00 pm
From Information to Inspiration: Story Branding for Ministry
Many ministries communicate information—but few communicate identity. This breakout focuses on story branding as an effective ministry tool to help churches tell their backstory, clarify their mission, and invite people into a shared journey rather than just an event. You will discover how using personal stories fuels both member and visitor buy in. We’ll also dive into how resonance matters more than repetition, and how Jesus’ model of storytelling still shapes effective ministry branding today.
Brandon Pickett
Brandon is a story-teller at heart with a passion for missions. Since graduating from Liberty University with a degree in Broadcast Journalism, he has been anchoring and reporting for television networks, network affiliates and ministries. Along with his responsibility as vice president of Innovative Faith Resources (a ministry focused media marketing company), he is also Chief Marketing Officer for the SBC of Virginia and an adjunct professor of digital media at Liberty University. Before that, he was the communications director of the North American Mission Board. While at NAMB, he and his team won 2 Emmy Awards for the 30-minute weekly missions TV program, “On Mission Xtra”. Brandon and his wife, Wendy, have been married almost 30 years and have four wonderful children.
His life verse is: “Whatever you do, work at it with all your heart, as working for the Lord, not for men, Since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” Colossians 3:23-24